You are to research this case study by using the readings and clips provided below.
This task is worth 20% of your final mark for Outcome 3, Unit 4 Media. Check the marking rubric on Studywiz.
SAC Task
Using ALL the resources below to create a broad picture on the issue of media influence on your chosen case study; your task is to present your findings on the following, pertaining to your case study:
The key points to include are:
* What is the issue here? Describe the key viewpoints about the nature and extent of the influence.
* Analyse the arguments surrounding the issue of influence in this case study.
* Discuss what issues arise when assessing media influence.
* What media communication theory (eg; hypodermic needle) can you apply to this instance of media influence? You should link more than one theory and compare/contrast the ways that they apply to the issue of influence. Remember nature and extent!
* Who is the main demographic of audience being influenced?
* Discuss the relationship between the audience and the 'text'.
You can present your findings in any of the following ways:
* An A3 Photoshop poster
* A 4 minute podcast
OR
* Another format negotiated with Shelly
Sunday, August 29, 2010
1980's Ronald McDonald commercial
Consider in this commerical why McDonalds has chosen to use characters to promote their product. Who are these characters appealing to? Has television junk food advertising always been aimed at children?
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