You are to research this case study by using the readings and clips provided below.
This task is worth 20% of your final mark for Outcome 3, Unit 4 Media. Check the marking rubric on Studywiz.
SAC Task
Using ALL the resources below to create a broad picture on the issue of media influence on your chosen case study; your task is to present your findings on the following, pertaining to your case study:
The key points to include are:
* What is the issue here? Describe the key viewpoints about the nature and extent of the influence.
* Analyse the arguments surrounding the issue of influence in this case study.
* Discuss what issues arise when assessing media influence.
* What media communication theory (eg; hypodermic needle) can you apply to this instance of media influence? You should link more than one theory and compare/contrast the ways that they apply to the issue of influence. Remember nature and extent!
* Who is the main demographic of audience being influenced?
* Discuss the relationship between the audience and the 'text'.
You can present your findings in any of the following ways:
* An A3 Photoshop poster
* A 4 minute podcast
OR
* Another format negotiated with Shelly
Sunday, August 29, 2010
Early 90s McDonalds birthday party commercial
Imagine you are a 5 year old in the early 90s, does this commercial make you want to eat at McDonalds? Why do fast food chains offer birthday parties to children?
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